The Seatcase

This presentation was prepared by my team for the course Developing the Marketing Plan. We were assigned teams and a topic one week before our presentation to the class, which simulated the timeline and urgency of marketers in the real world. My team was tasked with developing a new product in the travel industry that would solve a pain point and create a branscript, one-liner, website wireframe, lead generator, sales emails, and social media posts to reflect our brand's story.